Marketing Tips

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Marketing Tips

Here's a few handy hints:

Tip #1 - Personalized Birthday Cards for your clients

This tip is one of my favorites, because it makes our patients feel we are thoughtful. Day in day out you don't expect that your local practice will remember your birthday, but if they do it's a gesture that you don't soon forget about. From your local promotional company order some nice birthday cards with your message and corporate image on them.

Go into last year's database and pull all old patients files and start sending them your happy birthday cards when the moment arises! This will accomplish several things:

It will remind your clients of how thoughtful you are, and they will start to think of your company in a different light.
And they will think of you sometimes months afterward when they or someone they know needs your services - BINGO!!!

Tip #2 - Promotional gifts for your clients

Fact - Did you know that advertisers spend in excess of $8 billion per year on promotional products? They spend this money on a list of over 15,000 different products worldwide. 14% of those gifts are on pens and other writing materials and 11% on calendars and drinking cups.

People love gifts… Give a gift every once and a while, make it something that you know they will use. Perhaps a pen or calendar, because these items stay with them for months on end. It is like having you own company billboard.

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